The use of media language in the clash magazines go against the typical stereotype of music magazines. The magazines are generally very simple featuring usually only one main cover line. This connotes respect to the reader as they feel the magazine respects their featured artists by dedicating the whole front cover to the artist. In most of the magazines we see ourselves as the reader being looked down upon by the respected artists. This further connotes respect for the artists by giving them an powerful, important look.

The magazines cover lines have a very different look to them compared to most music magazines. The cover lines do not fit the linear layout of most music magazines as the cover lines on clash does not fit against the margin. This gives the magazine a feel of rebellion to it as it does not go with the common themes in most magazines. The mast head's font is sans serif which connotes informality and rebellion whilst also adding a modern theme to the magazine. The use of colour in the magazine is desaturated this connotes seriousness and formality to the reader.

LEGO MOVIE AD BREAK

The Lego Movie ad break uses a range of trusted brands to promote the Lego movie to the viewers. By using a trusted brand the viewers gain a trust for the Lego Movie and will want to watch it if they are supported by a trusted brand. The target age for these brands are much older than the Lego Movies target age. By using brands with a higher target age it could increase the range of people who watch the Lego Movie. Real life is represented fully in Lego, this creates a comedic theme to the ad break to remove the boring tone most ad breaks have to them.  This humour removes the tedious tone to the ad break and makes the viewer want to watch the ad break which promotes the Lego movie further. Emmet is represented as the opposite to the male stereotype. He does not act masculine however acts as a normal, everyday person. This would appeal to many people because they are able to see someone like themselves become a hero. Wyldstyle is represented as a powerful woman who defeats the stereotype of women. She acts the opposite of emmet and plays the superhero. This would appeal to a female audience because they would be able to see a powerful women which is very unusual in movies.

JONI MITCHEL MUSIC MAGAZINE

The music magazine's main splash uses monochrome colours on the one main image. This connotes seriousness and authenticity to the reader that Mojo magazine respects its musicians. This is further emphasised through the ordered layout with the coverlines in a linear layout.

The magazine uses a sans-serif font to portray Joni Mitchel as powerful and independent. This will show the readers mojo is a respectable authentic magazine. The limited colour scheme of blue, white and red further connotes not only Joni Mitchel but also the Mojo magazine its self as a serious respecting magazine and musician.

The cover lines in the magazine use words like "tragedy", "betrayal" and "punk". The magazine includes words like these to show the reader the musicians included had to fight to get to where they have gotten. These words emphasise struggle and show the reader the musicians featured in the magazine are very respected.

MOJO MAGAZINE BOB MARLEY ANALYSIS

Homework

The reggae magazine uses a colour palette of red, yellow, green and black. This is representative of the reggae colours which connotes a relaxed tone to the magazine and also easily shows the reader the genre of music, reggae. The colour palette also emphasises the importance of the reggae singer, Bob Marley. This is further emphasised by the photo of Bob Marley, his head in the photo blocks the majority of the title of the magazine which obviously tells the reader this is a legend in reggae music.

The magazine is very masculine. This is shown from its choice of artists including Bob Marley and David Bowie. This may suggest to the reader the magazine is male dominated, once again this masculine feel to the magazine is further emphasised through the magazine using block capitals for all its coverlines.

The feeling of masculinity is emphasised the use of language used on the coverlines of the magazine. Language like “Gang war” and “Revolution” are very stereotypically male which makes it easy for the magazine to emphasise this masculinity. However, this violent language is contrasted by peaceful language like “One love…”. This language completely contrasts the violent language to appeal to all readers and further emphasise the relaxed theme to the magazine.

HOMEWORK QUESTIONS 8 AND 9

Question 8

The online observer uses media language in many different ways to create meaning. The layout on the online Observer is very linear which connotes formality and order. Is is portrayed through the neat and ordered boxes and columns. These columns and boxes contain all the content through the clear sections of the homepage including “Observer opinion”.

The order is portrayed further through the use of the simple colour pallet. The colours used are a dark blue with hints of burgundy to connote maturity and seriousness. This shows the observer readers that they can trust the contents of the online Observer.

Question 9

The Observer and the online Observer sit to the left of the political spectrum which makes them concern themselves with more liberal values and beliefs. These values and beliefs are shared by the Observers sister paper the Guardian. Both newspapers have the same colour headline to remind the reader of the shared sense of values between the two newspapers.

The online Observer has an international feel to it with mentions about the “US” and “Saudi”. These examples reflect the Observers interest in international cultures and people. The online Observer has an article about “Saudi dissidents” which discusses political views and opinions from around the world. The online Observer is known for discussing difficult issues such as this story. They have chosen to put the article on the left of the page so it is one of the first story you see so the reader is reminded of this. The extract has these diverse features so the reader is constantly reminded this is an international newspaper and contains a mix of different cultures.

The Observer has a balance of hard news, including political vies and tough issues, and a balance of soft news, comics and easy to read articles. The Observer online features the article about a new car to show the reader they have a balanced opinion about all news. The Vauxhall is expensive which reinforces the middle class readers of the Observer. The readers are reminded of this middle class experience to show them the Observers beliefs and their belief that the observer is middle class.

In my opinion I believe the Observer has clear representations showing their beliefs. There is clear evidence of the Observer’s realism through its variety of articles containing a balanced view on all articles.