JONI MITCHEL MUSIC MAGAZINE

The music magazine's main splash uses monochrome colours on the one main image. This connotes seriousness and authenticity to the reader that Mojo magazine respects its musicians. This is further emphasised through the ordered layout with the coverlines in a linear layout.

The magazine uses a sans-serif font to portray Joni Mitchel as powerful and independent. This will show the readers mojo is a respectable authentic magazine. The limited colour scheme of blue, white and red further connotes not only Joni Mitchel but also the Mojo magazine its self as a serious respecting magazine and musician.

The cover lines in the magazine use words like "tragedy", "betrayal" and "punk". The magazine includes words like these to show the reader the musicians included had to fight to get to where they have gotten. These words emphasise struggle and show the reader the musicians featured in the magazine are very respected.

MOJO MAGAZINE BOB MARLEY ANALYSIS

Homework

The reggae magazine uses a colour palette of red, yellow, green and black. This is representative of the reggae colours which connotes a relaxed tone to the magazine and also easily shows the reader the genre of music, reggae. The colour palette also emphasises the importance of the reggae singer, Bob Marley. This is further emphasised by the photo of Bob Marley, his head in the photo blocks the majority of the title of the magazine which obviously tells the reader this is a legend in reggae music.

The magazine is very masculine. This is shown from its choice of artists including Bob Marley and David Bowie. This may suggest to the reader the magazine is male dominated, once again this masculine feel to the magazine is further emphasised through the magazine using block capitals for all its coverlines.

The feeling of masculinity is emphasised the use of language used on the coverlines of the magazine. Language like “Gang war” and “Revolution” are very stereotypically male which makes it easy for the magazine to emphasise this masculinity. However, this violent language is contrasted by peaceful language like “One love…”. This language completely contrasts the violent language to appeal to all readers and further emphasise the relaxed theme to the magazine.

HOMEWORK QUESTIONS 8 AND 9

Question 8

The online observer uses media language in many different ways to create meaning. The layout on the online Observer is very linear which connotes formality and order. Is is portrayed through the neat and ordered boxes and columns. These columns and boxes contain all the content through the clear sections of the homepage including “Observer opinion”.

The order is portrayed further through the use of the simple colour pallet. The colours used are a dark blue with hints of burgundy to connote maturity and seriousness. This shows the observer readers that they can trust the contents of the online Observer.

Question 9

The Observer and the online Observer sit to the left of the political spectrum which makes them concern themselves with more liberal values and beliefs. These values and beliefs are shared by the Observers sister paper the Guardian. Both newspapers have the same colour headline to remind the reader of the shared sense of values between the two newspapers.

The online Observer has an international feel to it with mentions about the “US” and “Saudi”. These examples reflect the Observers interest in international cultures and people. The online Observer has an article about “Saudi dissidents” which discusses political views and opinions from around the world. The online Observer is known for discussing difficult issues such as this story. They have chosen to put the article on the left of the page so it is one of the first story you see so the reader is reminded of this. The extract has these diverse features so the reader is constantly reminded this is an international newspaper and contains a mix of different cultures.

The Observer has a balance of hard news, including political vies and tough issues, and a balance of soft news, comics and easy to read articles. The Observer online features the article about a new car to show the reader they have a balanced opinion about all news. The Vauxhall is expensive which reinforces the middle class readers of the Observer. The readers are reminded of this middle class experience to show them the Observers beliefs and their belief that the observer is middle class.

In my opinion I believe the Observer has clear representations showing their beliefs. There is clear evidence of the Observer’s realism through its variety of articles containing a balanced view on all articles.

The Observer analysis

represent the newspaper's values:
1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world. The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about..... Brexit
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with... body image
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as... Prisons and Probation
4.  The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on...body image
5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this in.... education

6.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is.... Music

Music Video Analysis

This video is documentary style mostly hand-held camerawork, de-saturated colour and fast-paced editing. SB
This video has saturated colour, more controlled camerawork, slower-paced editing.TD
This video consists of mostly montage shots.SB
This video has more developed editing with cause and effect.SB
In this video, the singer values rebellion, which is seen in the narrative.SB
In this video, the singer values 'fitting in', conformity, albeit to an oppressive system, which is seen in the narrative.TD
This video is set in LA, a big city, with its connotations of street credibility.SB
The mise-en-scene of this video is American suburbia with its connotations of conformity. TD
This video is intertextual in its narrative (=it makes references to high school drama).TD
In this video, the singer performs to camera.TD SB
In this video, real locations and 'everyday' costume for the performers connote a sense of naturalism.TD SB
In this video, there is a sense of linear narrative (a story is told, in the order it unfolds). TD SB

MOJO MAGAZINE QUESTION 4

In the MOJO magazine we see Ray Davies in a monochrome print looking upwards. We see this image and it looks very serious. The monochrome photo helps with this serious theme because it is as if what he is looking at is serious. We can tell this man is a musician because he is the center of visual interest of the MOJO music magazine. He covers the title to show his importance and also exaggerates the serious expression on his face.

Nothing on the magazine covers this image to show that he is the main musician and that he is extremely important. Next to him is the text describing the story and why he is the CVI of this music magazine. There is also space around Davies' face to once again show the importance and significance of him being there.

CUFFS PORTRAYING REAL LIFE

In this question you will be rewarded for drawing together elements from your full course of study, including different areas of the theoretical framework and media contexts.
How far does the extract try to create a sense that it is portraying 'real life'?
In your answer you should:

•  analyse aspects of the extract giving detailed examples

•  judge how far these aspects create a sense of watching 'real life'.

The extract aims to portray a sense of real life however this can be difficult and if done wrong the extract could look false. In cuffs the extract looks real because of the use of stereo types and the range of natural locations. However the shots from the point of view of a camera from ranges many people have not seen could make people lose the sense of realism created by the extract


In this extract, stereotyping is used to make the extracts seem more realistic because it does not make us want to question whether something is real or not. We are used to seeing some stereo types, which makes us think instantly that it is exactly like real life. An example of stereotyping in this extract is that the criminals are male. This is what the audience would be used to seeing, however it may not be true, and will seem normal for the audience and make it seem more real. Stereo types could make is seem as if you are watching real life because it seems like ordinary life not out of the ordinary.

Another way the extract could seem realistic is the range of realistic locations in which they go to. Natural lighting is used rather than artificial light to make it seem like the locations they go to are exactly like locations they go to in real life. The shop and area around it, which is being broken into, is very realistic due to the normality of everything that happens before the criminals arrive. There are many people in the background and a family is shown as worried when they see the criminals. Being worried at this point would be most people’s reaction to the criminals arriving and can help to make the extract seem realistic.

Although there are many aspects to this extract that make it portray real life there are also many shots showing the extract as far from real life. If we see camera shots from points of views we may not be used to seeing then it could make us question what we see and detract from the sense of realism. In the extract, we may question whether the extract is real or not due to some shots like an Ariel shot. This is used when we see the car chase going on and could make us see the extract as false because we are not used to seeing a car chase from this perspective.