Blumer and Katz created a theory that people watch and play video games because of four reasons. The explained that people watch and play video games to escape from their real life and want to ignore what is happening, the people want to learn and see what is happening in other places, people may watch or play video games so they can talk to other people about what happened and also people may want to compare their own lives to characters in the video game.
People may play the Lego movie video game because they are upset with troubles in life and want to escape them. These people may choose the Lego movie video game because it has lots of humor and makes people feel happy. Whilst evil is occurring the characters in the game still make jokes so the game is enjoyable. The Lego movie video game is good for this because it is very different to the real world mainly because of the whole world being made of Lego and because of the bright sparks of magic flying everywhere.
Other people may play the Lego movie video game to make friendships in the real world and to talk to people about what happened. Many people will play a video game and then speak to people in the real world about what happened. This is called the water cooler effect and it helps many people to make friends and can form a community. If something exciting happens and causes a big reaction many people will want to talk to other people about this event and in the Lego movie they add humor and exciting events to cause this to happen and want to play more.
Mark 3 out of 8
ReplyDelete1. You show understanding of the uses and gratifications model but you must RELATE each of the pleasures to SPECIFIC points about the Lego movie video game. Deal with each pleasure in turn, rather than make a list. You do refer to humour creating happiness, with an example. Also, use paragraphs to separate each of these points.
2. You could refer to the cross-promotion with the film, the relationship with the brand and its characters
3. You should show understanding of the relationship with some of the characters such as Emmet and refer to the superheroes
4. Refer to pleasures of the game itself such as the quest (exploring new worlds), the use of the first-person protagonist (the gamer associates directly with the game)
5. Refer also to childhood nostalgia for parents & the pleasures of playing with their children