Analyse how genre codes have been used in The Lego Movie
In the Lego Movie Poster a very important requirement of a poster is the title so people can understand what is being advertised. The title is usually very big and the first thing people look at when they see the poster. In the Lego movie the whole world is made out of Lego and this is reflected because even the main title is made out of Lego.
The tag line in this poster is "The story of a nobody who saved everybody". This tagline shows the film is comedic as it seems funny seeing the two opposites being used in the same sentence. It also explains to everybody what the film is about and shows the main character is not anybody special.
The CVI of this poster is very interesting because it shows the film is very exciting, we can see the main characters Emmet and Wyldstyle running away from the evil, bad guy with explosions going off. When we look at this image we can tell the film is very action packed and we understand who the main characters are.
Every character on the CVI is wearing very exciting and out of the ordinary clothes except for one, this is the character in the center of the screen and who we see first. This is obviously the main character and it could be funny to a person to see everyone in their exciting outfits and then one in ordinary clothes.
Second Attempt
In the poster containing a close up photo of Wyldstyle we can see how powerful and strong she is not only by the expressions on her face but by the events occurring in the background as well. In the background of this poster we can see a police car chasing her and a police man holding a gun leaning out the window. This shows that she is not like some people may think she is like because she is a woman she is strong and will stand up for herself. Wlydstyle also has a smile on her face which shows she is confident and that she isn't scared of anything even what is occurring in the background.
At the top of each of the posters there is a short tag line. In the poster containing close up images of each character it says who the role is played by. In Lord Business' close up it says at the top "Will Ferrel is Lord Business." This could make some adults want to watch this film because the may recognize the character like Will Ferrel and want to watch the film. The tagline is big so that everyone who sees the poster will read the text.
Lord Business' poster shows a very close up shot on his face so anyone who views the poster can instantly recognise he is angry and the bad guy in the film. His expression is very obvious because we can see lots of frown lines and even by the clothes he is wearing we can tell what he is like. He is wearing a bright red hat that signifies danger and his hat is spiky which may be considered scary and dangerous.
Mark 3 out of 10. Fair work, Ben, but you deal with only the ensemble poster,whereas there are 4 altogether.
ReplyDelete1. In the ensemble poster, you comment on what else is visible behind the main characters that attracts audiences, such as the chase and explosions promising the thrills of action adventure movies. Equally, as there are superheroes running away from an unknown enemy, this creates intrigue and subverts the genre.
2. The merging of film franchises within the context of the globalization of the media industry is clear from the depiction of the superheroes Batman, WonderWoman, the Green Lantern and Superman. This ensures that even larger audiences are reached. a range of ages will have grown up with these familiar characters.
3. You fail to make relevant comments about the representation of Emmet as 'everyman' although you notice the opposition created by the vocabulary but should hammer home the point that, as such, he appeals to a family audience as we can relate to him. You should also explain that the tagline anchors this message: the nobody who saves everybody. 'Underdog overcoming odds' themes appeal to family audiences. You could draw attention to the 'reluctant hero' in Emmet who inspires us to believe that we could all be heroic when up against the forces of injustice, like Lord Business.
4. You have not done any analyses of the individual posters where you should be drawing attention to the famous actors named as the voices, then the details like way in which villainy (being evil and scary) is constructed in Lord Business through the teeth-like imagery, the use of extreme close-up, the monobrow frown and so on.